Gp's Page

Nokia’s latest app, LifeviNe, has the potential to land a lot of people in hot water. Working with the GPS, camera and media player on Nokia handsets, the app records location and movement, geo-tagging photos and vi...

Probably in a desperate bid to remind consumers that it’s called Coke Zero and not Bloke Coke, Coke Zero is being temporarily rechristened Zero Zero 7 as part of a global tie-in with the next

It’s tough being a kid. Especially when your dad’s half-man, half cactus, and your mum could be straight out of a Quentin Tarantino or Coen Brothers movie. If this bizarre premise doesn’t sound like your usual take on soft drink advertising, well...

Huge round-up this week. You lot have been busy. First up, The Wall Street Journal draws our attention to the personalization of instore advertising using digital screens: ‘Procter & Gamble is placing radio-freq...

You may remember back in May, we reported on the oversaturation of music-focused branded entertainment on TV. Don’t get us wrong, there were no toys thrown from the Contagious pram (our researcher values his iPhone ...